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Author Zeithaml, Valarie A.
Title Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Publication Info Boston, Mass. : McGraw-Hill/Irwin, 2003.
Edition 3rd ed.


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Descript 668p.
Edition 3rd ed.
ISBN 0072471425
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Author Zeithaml, Valarie A.
Subject Service industries -- Marketing.
Customer services.
Marketing.
Alt author Bitner, Mary Jo.
Descript 668p.
Edition 3rd ed.
ISBN 0072471425
Author Zeithaml, Valarie A.
Subject Service industries -- Marketing.
Customer services.
Marketing.
Alt author Bitner, Mary Jo.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 Z4  4 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing.
Customer services.
Marketing.
Descript 668p.
Alt author Bitner, Mary Jo.
ISBN 0072471425
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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