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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Cravens, David W.
Title
Strategic marketing management cases.
Publication Info
New York : McGraw-Hill, 2002.
Edition
7th ed.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 C8
8 WEEK LOAN
AVAILABLE
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Descript
685p.
Edition
7th ed.
Note
Includes 1 CD-ROM.
ISBN
0072514825
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Author
Cravens, David W.
Series
The Irwin/McGraw-Hill series in marketing
Subject
Marketing -- Case studies.
Marketing -- Management -- Case studies.
Alt author
Lamb, Charles W.
Crittenden, Victoria Lynn.
Descript
685p.
Edition
7th ed.
Note
Includes 1 CD-ROM.
ISBN
0072514825
Author
Cravens, David W.
Series
The Irwin/McGraw-Hill series in marketing
Subject
Marketing -- Case studies.
Marketing -- Management -- Case studies.
Alt author
Lamb, Charles W.
Crittenden, Victoria Lynn.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 C8
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Case studies.
Marketing -- Management -- Case studies.
Descript
685p.
Note
Includes 1 CD-ROM.
Alt author
Lamb, Charles W.
Crittenden, Victoria Lynn.
ISBN
0072514825
Persistent link to this item
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