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Author Lovelock, Christopher H.
Title Services marketing : people, technology, strategy.
Publication Info Upper Saddle River, N.J. : Prentice Hall, 2001.
Edition 4th ed.


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Descript 717p.
Edition 4th ed.
Note Previous ed.: 1996.
ISBN 0130173924
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Author Lovelock, Christopher H.
Subject Professions -- Marketing.
Service industries -- Marketing.
Descript 717p.
Edition 4th ed.
Note Previous ed.: 1996.
ISBN 0130173924
Author Lovelock, Christopher H.
Subject Professions -- Marketing.
Service industries -- Marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 LOV  UNTIL CLOSING  ASK at the Reading Room

Subject Professions -- Marketing.
Service industries -- Marketing.
Descript 717p.
Note Previous ed.: 1996.
ISBN 0130173924
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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