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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Keller, Kevin Lane, 1956-
Title
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Publication Info
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.
Edition
3rd ed.
Location/Availability
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LOCATION
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LOAN TYPE
STATUS
BJL Teaching Reserve
HD 69 B7 K2
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Descript
692p.
Edition
3rd ed.
ISBN
9780132336222 (international ed.)
0132336227
9780131888593 (casebound)
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Author
Keller, Kevin Lane, 1956-
Subject
Brand name products -- Management.
Descript
692p.
Edition
3rd ed.
ISBN
9780132336222 (international ed.)
0132336227
9780131888593 (casebound)
Author
Keller, Kevin Lane, 1956-
Subject
Brand name products -- Management.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
HD 69 B7 K2
UNTIL CLOSING
ASK at the Reading Room
Subject
Brand name products -- Management.
Descript
692p.
ISBN
9780132336222 (international ed.)
0132336227
9780131888593 (casebound)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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