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Author Keller, Kevin Lane, 1956-
Title Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Publication Info Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.
Edition 3rd ed.


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 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room
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Descript 692p.
Edition 3rd ed.
ISBN 9780132336222 (international ed.)
0132336227
9780131888593 (casebound)
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Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
Descript 692p.
Edition 3rd ed.
ISBN 9780132336222 (international ed.)
0132336227
9780131888593 (casebound)
Author Keller, Kevin Lane, 1956-
Subject Brand name products -- Management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HD 69 B7 K2  UNTIL CLOSING  ASK at the Reading Room

Subject Brand name products -- Management.
Descript 692p.
ISBN 9780132336222 (international ed.)
0132336227
9780131888593 (casebound)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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