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Author Moffitt, Mary Anne, 1944-
Title Campaign strategies and message design : a practitioner's guide from start to finish.
Publication Info Westport, Conn. : Praeger, 1999.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HM 1226 M6  8 WEEK LOAN  AVAILABLE

Descript 207p.
ISBN 0275964701
0275955923
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Author Moffitt, Mary Anne, 1944-
Subject Publicity.
Mass media -- Social aspects.
Corporate image.
Descript 207p.
ISBN 0275964701
0275955923
Author Moffitt, Mary Anne, 1944-
Subject Publicity.
Mass media -- Social aspects.
Corporate image.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HM 1226 M6  8 WEEK LOAN  AVAILABLE

Subject Publicity.
Mass media -- Social aspects.
Corporate image.
Descript 207p.
ISBN 0275964701
0275955923

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