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Author Ferrell, O. C.
Title Marketing management strategies / O.C. Ferrell, Michael D. Hartline.
Alternative Title Marketing strategy
Publication Info [Mason, Ohio ; Andover] : South-Western/CENGAGE Learning, 2008.
Edition 5th ed., International ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 F3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 F3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 F3  8 WEEK LOAN  AVAILABLE
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Descript 746p.
Edition 5th ed., International ed.
Note Published in the U.S. under title: Marketing strategy.
ISBN 9780538467445 (pbk)
0538467444 (pbk)
 Click on the terms below to find similar items in the catalogue
Author Ferrell, O. C.
Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Alt author Hartline, Michael D.
Alternative Title Marketing strategy
Descript 746p.
Edition 5th ed., International ed.
Note Published in the U.S. under title: Marketing strategy.
ISBN 9780538467445 (pbk)
0538467444 (pbk)
Author Ferrell, O. C.
Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Alt author Hartline, Michael D.
Alternative Title Marketing strategy
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 F3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 F3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.13 F3  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Marketing -- Management -- Case studies.
Descript 746p.
Note Published in the U.S. under title: Marketing strategy.
Alt author Hartline, Michael D.
ISBN 9780538467445 (pbk)
0538467444 (pbk)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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