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Author Jeannet, Jean-Pierre.
Title Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Related title Cases in global marketing strategies.
Publication Info Boston : Houghton Mifflin, 2004.
Edition 6th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 J4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 J4  Casebook  8 WEEK LOAN  AVAILABLE

Descript 613p.
Edition 6th ed.
Note Accompanied by a casebook.
ISBN 0618310592
0618310606
Click on the terms below to find similar items in the catalogue
Author Jeannet, Jean-Pierre.
Subject Marketing -- Management.
Alt author Hennessey, H. David (Hubert David)
Related title Cases in global marketing strategies.
Descript 613p.
Edition 6th ed.
Note Accompanied by a casebook.
ISBN 0618310592
0618310606
Author Jeannet, Jean-Pierre.
Subject Marketing -- Management.
Alt author Hennessey, H. David (Hubert David)
Related title Cases in global marketing strategies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 J4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 J4  Casebook  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Descript 613p.
Note Accompanied by a casebook.
Alt author Hennessey, H. David (Hubert David)
ISBN 0618310592
0618310606

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