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Author Gummesson, Evert, 1936-
Title Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm.
Publication Info Oxford : Butterworth-Heinemann, 2002.
Edition 2nd ed.


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 BJL 5th Floor  HF 5415.55 G9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 G9  8 WEEK LOAN  AVAILABLE
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Descript 350p.
Edition 2nd ed.
ISBN 0750654074
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Author Gummesson, Evert, 1936-
Subject Relationship marketing.
Descript 350p.
Edition 2nd ed.
ISBN 0750654074
Author Gummesson, Evert, 1936-
Subject Relationship marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.55 G9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.55 G9  8 WEEK LOAN  AVAILABLE

Subject Relationship marketing.
Descript 350p.
ISBN 0750654074
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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