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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
De Chernatony, Leslie.
Title
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
Publication Info
Oxford : Butterworth-Heinemann/Elsevier, 2006.
Edition
2nd ed.
Location/Availability
More Details
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
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Descript
318p.
Edition
2nd ed.
Note
Previous ed.: 2001.
ISBN
9780750667494 (pbk.)
0750667494 (pbk.)
Click on the terms below to find similar items in the catalogue
Author
De Chernatony, Leslie.
Subject
Brand name products.
Trademarks.
Product management.
Descript
318p.
Edition
2nd ed.
Note
Previous ed.: 2001.
ISBN
9780750667494 (pbk.)
0750667494 (pbk.)
Author
De Chernatony, Leslie.
Subject
Brand name products.
Trademarks.
Product management.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
Subject
Brand name products.
Trademarks.
Product management.
Descript
318p.
Note
Previous ed.: 2001.
ISBN
9780750667494 (pbk.)
0750667494 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
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