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Author Drummond, Graeme.
Title Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
Publication Info Amsterdam ; London : Butterworth-Heinemann, 2008.
Edition 3rd ed.


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Descript 332p.
Edition 3rd ed.
Note Previous ed.: 2001.
ISBN 075068271X (pbk.)
9780750682718 (pbk.)
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Author Drummond, Graeme.
Subject Marketing -- Management.
Marketing -- Planning.
Alt author Ensor, John.
Ashford, Ruth.
Descript 332p.
Edition 3rd ed.
Note Previous ed.: 2001.
ISBN 075068271X (pbk.)
9780750682718 (pbk.)
Author Drummond, Graeme.
Subject Marketing -- Management.
Marketing -- Planning.
Alt author Ensor, John.
Ashford, Ruth.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 DRU  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing -- Management.
Marketing -- Planning.
Descript 332p.
Note Previous ed.: 2001.
Alt author Ensor, John.
Ashford, Ruth.
ISBN 075068271X (pbk.)
9780750682718 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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