Subject |
Management -- Cross-cultural studies.
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Mass media -- Management.
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Cultural industries.
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Descript |
1 online resource (vi, 330 pages). |
Content |
text txt |
Media |
computer c |
Carrier |
online resource cr |
Descript |
data file rda |
Contents |
Cover -- Contents -- Introduction: Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry Studies -- I. DISCOURSES -- 1. Building Theories of Creative Industry Managers: Challenges, Perspectives, and Future Directions -- 2. Towards a Structuration Theory of Media Intermediaries -- 3. Linear Legacies: Managing the Multiplatform Production Process -- 4. Enterprising Selves: Reality Television and Human Capital -- II. DISPOSITIONS -- 5. Record Men: Talent Scouts in the U.S. Recording Industry, 920-1935. |
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12. Listening and Empathizing: Advocating for New Management Logics in Marketing and Corporate Communication -- Bibliography -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y. |
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6. Recasting the Casting Director: Managed Change, Gendered Labor -- 7. Brazilian Film Management Culture and Partnering with os majors: A Midlevel Approach -- 8. Constructing Social Media's Indie Auteurs: Management of the Celebrity Self in the Case of Felicia Day -- III. TACTICS -- 9. "Selling Station Personality": Managing Impending Change in Postwar Radio, 1948-1953 -- 10. Tweeting on the BBC: Audience and Brand Management via Third Party Websites -- 11. Market Research in the Media Industries: On the Strategic Relationship between Client and Supplier. |
Note |
English. |
Alt author |
Johnson, Derek, 1979- editor.
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Kompare, Derek, editor.
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Santo, Avi, editor.
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ISBN |
9780814724989 (electronic bk.) |
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0814724981 (electronic bk.) |
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9780814764695 (hardback ; alk. paper) |
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081476469X (hardback ; alk. paper) |
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9780814760994 (paper ; alk. paper) |
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0814760996 (paper ; alk. paper) |
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9780814764558 (ebk) |
Standard # |
10.18574/9780814724989 doi |
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