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Author Sutherland, Max.
Title Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Publication Info Crows Nest, N.S.W. : Allen & Unwin, 2008.
Edition Rev. 3rd international ed.


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Descript 366p.
Edition Rev. 3rd international ed.
Note Previous ed.: St. Leonards, NSW: Allen & Unwin, 2000.
ISBN 1741755999 (pbk.)
9781741755992 (pbk.)
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Author Sutherland, Max.
Subject Advertising.
Advertising -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Attitudes.
Descript 366p.
Edition Rev. 3rd international ed.
Note Previous ed.: St. Leonards, NSW: Allen & Unwin, 2000.
ISBN 1741755999 (pbk.)
9781741755992 (pbk.)
Author Sutherland, Max.
Subject Advertising.
Advertising -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Attitudes.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5801 S9  4 WEEK LOAN  AVAILABLE

Subject Advertising.
Advertising -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Attitudes.
Descript 366p.
Note Previous ed.: St. Leonards, NSW: Allen & Unwin, 2000.
ISBN 1741755999 (pbk.)
9781741755992 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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