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Title Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
Publication Info Henley-on-Thames : World Advertising Research Center, 2008.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE
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Descript 334p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
ISBN 9781841162058 (hbk.)
1841162051 (hbk.)
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Subject Advertising campaigns -- Awards -- Great Britain -- Case studies.
Alt author Storey, Richard.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Descript 334p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
ISBN 9781841162058 (hbk.)
1841162051 (hbk.)
Subject Advertising campaigns -- Awards -- Great Britain -- Case studies.
Alt author Storey, Richard.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE

Subject Advertising campaigns -- Awards -- Great Britain -- Case studies.
Descript 334p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
Alt author Storey, Richard.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
ISBN 9781841162058 (hbk.)
1841162051 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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