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Title Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors.
Publication Info New York : Springer, 2000.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 R3  4 WEEK LOAN  AVAILABLE

Descript 459p.
ISBN 3540669426
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Subject Relationship marketing.
Customer services -- Management.
Customer relations -- Management.
Alt author Hennig-Thurau, Thorsten, 1967-
Hansen, Ursula.
Descript 459p.
ISBN 3540669426
Subject Relationship marketing.
Customer services -- Management.
Customer relations -- Management.
Alt author Hennig-Thurau, Thorsten, 1967-
Hansen, Ursula.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.55 R3  4 WEEK LOAN  AVAILABLE

Subject Relationship marketing.
Customer services -- Management.
Customer relations -- Management.
Descript 459p.
Alt author Hennig-Thurau, Thorsten, 1967-
Hansen, Ursula.
ISBN 3540669426

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