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Author Ulwick, Anthony W., 1957-
Title What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
Publication Info New York : McGraw-Hill, c2005.


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 BJL Teaching Reserve  658.575 ULW  UNTIL CLOSING  ASK at the Reading Room
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Descript xxxv, 202 p. : ill. ; 24cm.
ISBN 0071408673
9780071408677
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Author Ulwick, Anthony W., 1957-
Subject New products -- Planning.
Product management.
Strategic planning.
Descript xxxv, 202 p. : ill. ; 24cm.
ISBN 0071408673
9780071408677
Author Ulwick, Anthony W., 1957-
Subject New products -- Planning.
Product management.
Strategic planning.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.575 ULW  UNTIL CLOSING  ASK at the Reading Room

Subject New products -- Planning.
Product management.
Strategic planning.
Descript xxxv, 202 p. : ill. ; 24cm.
ISBN 0071408673
9780071408677
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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