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Author Arens, William F.
Title Contemporary advertising.
Publication Info Boston : McGraw-Hill/Irwin, c2004.
Edition 9th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE

Descript 617p. + 2 CD-ROMs.
Edition 9th ed.
Note Includes 2 CD-ROMs and 3-D glasses.
ISBN 0072537728
0071214259
Click on the terms below to find similar items in the catalogue
Author Arens, William F.
Series McGraw-Hill/Irwin series in marketing
Subject Advertising.
Descript 617p. + 2 CD-ROMs.
Edition 9th ed.
Note Includes 2 CD-ROMs and 3-D glasses.
ISBN 0072537728
0071214259
Author Arens, William F.
Series McGraw-Hill/Irwin series in marketing
Subject Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Descript 617p. + 2 CD-ROMs.
Note Includes 2 CD-ROMs and 3-D glasses.
ISBN 0072537728
0071214259

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