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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Wilson, Richard M. S. (Richard Malcolm Sano)
Title
Strategic marketing management [electronic resource].
Publication Info
Hoboken : Taylor and Francis, 2012.
Edition
3rd ed. / Richard M.S. Wilson, Colin Gilligan.
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Descript
1 online resource (882 p.)
Edition
3rd ed. / Richard M.S. Wilson, Colin Gilligan.
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780080468570
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Author
Wilson, Richard M. S. (Richard Malcolm Sano)
Subject
Marketing -- Planning.
Marketing -- Management.
Alt author
Gilligan, Colin.
Descript
1 online resource (882 p.)
Edition
3rd ed. / Richard M.S. Wilson, Colin Gilligan.
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780080468570
Author
Wilson, Richard M. S. (Richard Malcolm Sano)
Subject
Marketing -- Planning.
Marketing -- Management.
Alt author
Gilligan, Colin.
Subject
Marketing -- Planning.
Marketing -- Management.
Descript
1 online resource (882 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
Alt author
Gilligan, Colin.
ISBN
9780080468570
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