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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Copley, Paul, 1952-
Title
Marketing communications management [electronic resource] : concepts and theories, cases and practices / Paul Copley.
Publication Info
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2004.
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Descript
441p.
ISBN
0080473377 (e-book)
9780080473376 (e-book)
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Author
Copley, Paul, 1952-
Subject
Communication in marketing.
Marketing -- Management.
Descript
441p.
ISBN
0080473377 (e-book)
9780080473376 (e-book)
Author
Copley, Paul, 1952-
Subject
Communication in marketing.
Marketing -- Management.
Subject
Communication in marketing.
Marketing -- Management.
Descript
441p.
ISBN
0080473377 (e-book)
9780080473376 (e-book)
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