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Record:
Author
Gilligan, Colin.
Title
Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.
Publication Info
Amsterdam ; London : Butterworth-Heinemann, 2009.
Edition
2nd ed.
Location/Availability
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Descript
552p.
Edition
2nd ed.
Note
Previous ed.: 2003.
400 annual accesses. UkHlHU
ISBN
0080912125 (e-book)
9780080912127 (e-book)
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Author
Gilligan, Colin.
Subject
Marketing -- Planning.
Marketing -- Management.
Alt author
Wilson, Richard M. S. (Richard Malcolm Sano)
Descript
552p.
Edition
2nd ed.
Note
Previous ed.: 2003.
400 annual accesses. UkHlHU
ISBN
0080912125 (e-book)
9780080912127 (e-book)
Author
Gilligan, Colin.
Subject
Marketing -- Planning.
Marketing -- Management.
Alt author
Wilson, Richard M. S. (Richard Malcolm Sano)
Subject
Marketing -- Planning.
Marketing -- Management.
Descript
552p.
Note
Previous ed.: 2003.
400 annual accesses. UkHlHU
Alt author
Wilson, Richard M. S. (Richard Malcolm Sano)
ISBN
0080912125 (e-book)
9780080912127 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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