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BJL CLASSMARK
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Record:
Author
Piercy, Nigel.
Title
Market-led strategic change : transforming the process of going to market / Nigel Piercy. [electronic resource].
Publication Info
Hoboken : Taylor and Francis, 2008.
Edition
4th ed.
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Descript
1 online resource (560 p.)
Edition
4th ed.
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780080949475
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Author
Piercy, Nigel.
Subject
Marketing -- Management.
Marketing.
Strategic planning.
Descript
1 online resource (560 p.)
Edition
4th ed.
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780080949475
Author
Piercy, Nigel.
Subject
Marketing -- Management.
Marketing.
Strategic planning.
Subject
Marketing -- Management.
Marketing.
Strategic planning.
Descript
1 online resource (560 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780080949475
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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