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Record:
Author
Gupta, Sunil, 1958-
Title
Managing your customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
Publication Info
Upper Saddle River, N.J. : Wharton School Publishing/Pearson Education, 2005.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HC 79 C6 G9
8 WEEK LOAN
AVAILABLE
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Descript
205p.
ISBN
0131428950
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Author
Gupta, Sunil, 1958-
Subject
Consumers.
Consumers' preferences.
Alt author
Lehmann, Donald R.
Descript
205p.
ISBN
0131428950
Author
Gupta, Sunil, 1958-
Subject
Consumers.
Consumers' preferences.
Alt author
Lehmann, Donald R.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HC 79 C6 G9
8 WEEK LOAN
AVAILABLE
Subject
Consumers.
Consumers' preferences.
Descript
205p.
Alt author
Lehmann, Donald R.
ISBN
0131428950
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
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