LEADER 00000nam 2200193 a 4500
001 0137783337
007 t
008 020610s1998 xxua r 000 eng
020 0137783337
040 CURLLC
050 4 HF 5415.123 O3
100 1 Ogden, James R.
245 10 Developing a creative and innovative integrated marketing
communications plan :|ba working model.
260 Upper Saddle River, N.J. :|bPrentice Hall,|c1998.
300 185p.
650 0 Communication in marketing.
|