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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Kitchen, Philip J.
Title
Integrated marketing communications [electronic resource] : a primer / Philip J. Kitchen and Patrick de Pelsmacker.
Publication Info
London : Routledge, 2004.
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Descript
193p.
ISBN
0203502868 (e-book)
9780203502860 (e-book)
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Author
Kitchen, Philip J.
Subject
Communication in marketing.
Alt author
Pelsmacker, Patrick de, 1957-
Descript
193p.
ISBN
0203502868 (e-book)
9780203502860 (e-book)
Author
Kitchen, Philip J.
Subject
Communication in marketing.
Alt author
Pelsmacker, Patrick de, 1957-
Subject
Communication in marketing.
Descript
193p.
Alt author
Pelsmacker, Patrick de, 1957-
ISBN
0203502868 (e-book)
9780203502860 (e-book)
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