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Author Berry, Michael J. A.
Title Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
Publication Info New York : Wiley Computer Pub., 2000.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.125 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.125 B5  8 WEEK LOAN  AVAILABLE
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Descript 494p.
Note Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
ISBN 0471331236
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Author Berry, Michael J. A.
Subject Marketing -- Data processing.
Data mining.
Business enterprises -- Computer networks -- Management.
Alt author Linoff, Gordon.
Descript 494p.
Note Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
ISBN 0471331236
Author Berry, Michael J. A.
Subject Marketing -- Data processing.
Data mining.
Business enterprises -- Computer networks -- Management.
Alt author Linoff, Gordon.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.125 B5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.125 B5  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Data processing.
Data mining.
Business enterprises -- Computer networks -- Management.
Descript 494p.
Note Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
Alt author Linoff, Gordon.
ISBN 0471331236
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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