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Author Kumar, V., 1957-
Title Essentials of marketing research.
Publication Info New York, N.Y. ; Chichester : J. Wiley & Sons, 2002.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.83 KUM  UNTIL CLOSING  ASK at the Reading Room

Descript 553p.
Edition 2nd ed.
Note Includes 1 CDROM.
ISBN 047141235X
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Author Kumar, V., 1957-
Subject Marketing research.
Alt author Aaker, David A., 1938-
Day, George S.
Descript 553p.
Edition 2nd ed.
Note Includes 1 CDROM.
ISBN 047141235X
Author Kumar, V., 1957-
Subject Marketing research.
Alt author Aaker, David A., 1938-
Day, George S.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.83 KUM  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing research.
Descript 553p.
Note Includes 1 CDROM.
Alt author Aaker, David A., 1938-
Day, George S.
ISBN 047141235X

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