LEADER 00000nam 2200205 a 4500 001 0471446386 007 t 008 040408s2004 nj r 001 eng 020 0471446386 040 CURLLC 050 4 HF 5415.1 H3 100 1 Hartley, Robert F.,|d1927- 245 10 Marketing mistakes and successes. 250 9th ed. 260 Hoboken, N.J. :|bJohn Wiley,|c2004. 300 360p. 650 0 Marketing|zUnited States|vCase studies.
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