LEADER 00000nam 2200241 a 4500
001 0471271373
003 UkHlHU
007 t
008 000
020 0471429384
020 0471271373
040 UkHlHU
050 4 HF 5415.5 Z6
100 1 Zikmund, William G.
245 10 Customer relationship management :|bintegrating marketing
strategy and information technology /|cWilliam G. Zikmund,
Raymond McLeod , Jr. and Faye W. Gilbert.
260 Hoboken, N.J. :|bWiley,|c2003.
300 179p.
650 0 Relationship marketing.
650 0 Customer relations.
700 1 Gilbert, Faye W.
700 1 McLeod, Raymond.
936 UCS bib. record
|