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Author Grönroos, Christian, 1947-
Title Service management and marketing : a customer relationship management approach.
Publication Info Chichester : Wiley, 2000.
Edition 2nd ed.


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 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE
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Descript 394p.
Edition 2nd ed.
ISBN 0471720348
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Author Grönroos, Christian, 1947-
Subject Service industries -- Marketing.
Customer services.
Descript 394p.
Edition 2nd ed.
ISBN 0471720348
Author Grönroos, Christian, 1947-
Subject Service industries -- Marketing.
Customer services.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 G8  8 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing.
Customer services.
Descript 394p.
ISBN 0471720348
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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