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Author Drewniany, Bonnie L.
Title Creative strategy in advertising
Publication Info Boston, Mass. ; [Andover] : Wadsworth Cengage, c2011
Edition 10th ed., International ed. / Bonnie L. Drewniany, A. Jerome Jewler.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5825 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5825 D7  8 WEEK LOAN  DUE 04-01-21

Descript 328p.
Edition 10th ed., International ed. / Bonnie L. Drewniany, A. Jerome Jewler.
Note Earlier eds shelved at: HF 5825 J5.
Previous ed.: Belmont, Calif: Thomson Wadsworth, 2005.
ISBN 9781424069071
9780495096207 (pbk.)
0495096202 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Drewniany, Bonnie L.
Subject Advertising copy.
Advertising layout and typography.
Alt author Jewler, A. Jerome.
Descript 328p.
Edition 10th ed., International ed. / Bonnie L. Drewniany, A. Jerome Jewler.
Note Earlier eds shelved at: HF 5825 J5.
Previous ed.: Belmont, Calif: Thomson Wadsworth, 2005.
ISBN 9781424069071
9780495096207 (pbk.)
0495096202 (pbk.)
Author Drewniany, Bonnie L.
Subject Advertising copy.
Advertising layout and typography.
Alt author Jewler, A. Jerome.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5825 D7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5825 D7  8 WEEK LOAN  DUE 04-01-21

Subject Advertising copy.
Advertising layout and typography.
Descript 328p.
Note Earlier eds shelved at: HF 5825 J5.
Previous ed.: Belmont, Calif: Thomson Wadsworth, 2005.
Alt author Jewler, A. Jerome.
ISBN 9781424069071
9780495096207 (pbk.)
0495096202 (pbk.)

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