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Author Hofmeyr, Jan.
Title Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice.
Publication Info Lansdowne, South Africa : Juta Academic, c2000.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.525 H7  8 WEEK LOAN  AVAILABLE

Descript 306p.
ISBN 0702162159
0471495743
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Author Hofmeyr, Jan.
Subject Marketing -- Psychological aspects.
Brand choice.
Consumers -- Attitudes.
Consumers -- Psychology.
Consumer behaviour -- South Africa.
Customer loyalty.
Alt author Rice, Butch.
Descript 306p.
ISBN 0702162159
0471495743
Author Hofmeyr, Jan.
Subject Marketing -- Psychological aspects.
Brand choice.
Consumers -- Attitudes.
Consumers -- Psychology.
Consumer behaviour -- South Africa.
Customer loyalty.
Alt author Rice, Butch.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.525 H7  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Psychological aspects.
Brand choice.
Consumers -- Attitudes.
Consumers -- Psychology.
Consumer behaviour -- South Africa.
Customer loyalty.
Descript 306p.
Alt author Rice, Butch.
ISBN 0702162159
0471495743

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