LEADER 00000nam 2200217 a 4500 001 0743232135 007 t 008 020919r20021996xxu r 000 eng d 020 0743232135 040 CURLBL 050 4 HD 69 B7 A1 100 1 Aaker, David A.,|d1938- 245 10 Building strong brands. 260 London :|bSimon and Schuster,|c2002. 300 380p. 650 0 Business names|xManagement. 650 0 Brand name products|xManagement. 650 0 Trademarks.
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