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Author Davis, Aeron.
Title Promotional cultures [electronic resource] : the rise and spread of advertising, public relations, marketing and branding
Publication Info Hoboken : Wiley, 2013.


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Descript 1 online resource (262 p.)
Note Description based upon print version of record.
200 annual accesses. UkHlHU
ISBN 9780745671444
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Author Davis, Aeron.
Subject Communication and culture.
Communication and culture -- Case studies.
Mass media and culture.
Advertising -- Social aspects.
Public relations.
Marketing -- Social aspects.
Descript 1 online resource (262 p.)
Note Description based upon print version of record.
200 annual accesses. UkHlHU
ISBN 9780745671444
Author Davis, Aeron.
Subject Communication and culture.
Communication and culture -- Case studies.
Mass media and culture.
Advertising -- Social aspects.
Public relations.
Marketing -- Social aspects.

Subject Communication and culture.
Communication and culture -- Case studies.
Mass media and culture.
Advertising -- Social aspects.
Public relations.
Marketing -- Social aspects.
Descript 1 online resource (262 p.)
Note Description based upon print version of record.
200 annual accesses. UkHlHU
ISBN 9780745671444
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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