LEADER 00000nam 2200229 a 4500
001 0765613166
007 t
008 050518s2005 xxu r 001 eng
020 0765613166
040 DAW
082 04 659.144|222
245 00 Advertising, promotion, and new media /|cedited by Marla
R. Stafford, Ronald J. Faber.
260 Armonk, N.Y. :|bM.E. Sharpe,|cc2005.
300 380p.
650 0 Internet advertising.
650 0 Advertising|xTechnological innovations.
650 0 Interactive marketing.
700 1 Stafford, Marla R.,|d1960-
700 1 Faber, Ronald J.,|d1948-
|