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TITLE
KEYWORD
AUTHOR
SUBJECT
BJL CLASSMARK
KDL CLASSMARK
PERIODICAL TITLE
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BJL, Hull
KDL, Scarborough
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Record:
Title
Global and multi-national advertising / edited by Basil G. Englis.
Publication Info
Hillsdale, N.J. : Lawrence Erlbaum Associates, 1994.
Location/Availability
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5821 G5
8 WEEK LOAN
AVAILABLE
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Descript
266p.
ISBN
0805813950
0805811370
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Series
Advertising and consumer psychology
Subject
Advertising -- Cross-cultural studies.
Marketing -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Alt author
Englis, Basil G.
Descript
266p.
ISBN
0805813950
0805811370
Series
Advertising and consumer psychology
Subject
Advertising -- Cross-cultural studies.
Marketing -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Alt author
Englis, Basil G.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5821 G5
8 WEEK LOAN
AVAILABLE
Subject
Advertising -- Cross-cultural studies.
Marketing -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript
266p.
Alt author
Englis, Basil G.
ISBN
0805813950
0805811370
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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