Descript |
xv, 270 pages : illustrations (black and white) |
Edition |
Second edition. |
Note |
Previous edition: 2010. |
Contents |
Preface to the First Edition vii Preface to the Second Edition xiii About the Author xvii 1 Introduction to Strategy in Practice and Strategic Thinking 1 2 Articulating the Strategic Question 25 3 Sense Making and Strategic Insight 47 4 Insight-Driven Strategic Analysis 77 5 Strategic Analysis II: High-Level Sense Making 95 6 Strategic Analysis III: Supporting-Level Sense Making 143 7 Strategy Formation and Evaluation of Strategic Options 185 8 Insight-Driven Strategy in Perspective 213 Appendices: Putting Strategy to Practice 235 Appendix A: Probing the Strategic Boundaries of the Firm's Unique Competing Space 237 Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant Strategy Building Blocks) 247 Index 257 |
Note |
400 annual accesses. UkHlHU |
ISBN |
9781118519264 (e-book) |
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9781118519257 (pbk.) |
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9781118519264 (e-book) |
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9781118519271 (e-book) |
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9781118519288 (e-book) |
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