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Author Collis, David J.
Title International strategy : context, concepts and implications / David Collis.
Publication Info Chichester : Wiley, 2014.


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Descript xv, 374 pages : illustrations
Contents Acknowledgments ix Preface xi Introduction: Motivation and Definition - What is International Strategy? 1 PART ONE The Context Facing Multinational Firms 7 1 The Ubiquity and Importance of International Competition 9 2 Why Do Firms Go International? The Justification for the Existence of the Multinational Corporation 41 PART TWO Conceptual Framework: What is Different about International Strategy? 73 3 What is Distinctively International about International Strategy? 75 4 What is Uniquely Strategic about International Strategy? 99 5 Generic International Strategies 119 6 Choice of Generic International Strategy 163 PART THREE Managerial Implications 179 7 What Product? 181 8 Which Country? 217 9 Where to Locate? 259 10 How to Organize? 307 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? 349 About the Author 361 Index 363
Note 400 annual accesses. UkHlHU
ISBN 9781118740873 (e-book)
 Click on the terms below to find similar items in the catalogue
Author Collis, David J.
Subject Strategic planning.
International business enterprises -- Management.
Competition.
Descript xv, 374 pages : illustrations
Contents Acknowledgments ix Preface xi Introduction: Motivation and Definition - What is International Strategy? 1 PART ONE The Context Facing Multinational Firms 7 1 The Ubiquity and Importance of International Competition 9 2 Why Do Firms Go International? The Justification for the Existence of the Multinational Corporation 41 PART TWO Conceptual Framework: What is Different about International Strategy? 73 3 What is Distinctively International about International Strategy? 75 4 What is Uniquely Strategic about International Strategy? 99 5 Generic International Strategies 119 6 Choice of Generic International Strategy 163 PART THREE Managerial Implications 179 7 What Product? 181 8 Which Country? 217 9 Where to Locate? 259 10 How to Organize? 307 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? 349 About the Author 361 Index 363
Note 400 annual accesses. UkHlHU
ISBN 9781118740873 (e-book)
Author Collis, David J.
Subject Strategic planning.
International business enterprises -- Management.
Competition.

Subject Strategic planning.
International business enterprises -- Management.
Competition.
Descript xv, 374 pages : illustrations
Contents Acknowledgments ix Preface xi Introduction: Motivation and Definition - What is International Strategy? 1 PART ONE The Context Facing Multinational Firms 7 1 The Ubiquity and Importance of International Competition 9 2 Why Do Firms Go International? The Justification for the Existence of the Multinational Corporation 41 PART TWO Conceptual Framework: What is Different about International Strategy? 73 3 What is Distinctively International about International Strategy? 75 4 What is Uniquely Strategic about International Strategy? 99 5 Generic International Strategies 119 6 Choice of Generic International Strategy 163 PART THREE Managerial Implications 179 7 What Product? 181 8 Which Country? 217 9 Where to Locate? 259 10 How to Organize? 307 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? 349 About the Author 361 Index 363
Note 400 annual accesses. UkHlHU
ISBN 9781118740873 (e-book)
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