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Author Shimp, Terence A.
Title Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
Publication Info [Mason, Ohio ; London] : South-Western Cengage Learning, c2013.
Edition 9th ed. ; international ed. / Terence A. Shimp, J. Craig Andrews.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
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Descript 729 p.
Edition 9th ed. ; international ed. / Terence A. Shimp, J. Craig Andrews.
ISBN 9781133191421 (pbk.)
 Click on the terms below to find similar items in the catalogue
Author Shimp, Terence A.
Subject Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Alt author Andrews, J. Craig.
Descript 729 p.
Edition 9th ed. ; international ed. / Terence A. Shimp, J. Craig Andrews.
ISBN 9781133191421 (pbk.)
Author Shimp, Terence A.
Subject Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Alt author Andrews, J. Craig.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.123 S5  8 WEEK LOAN  AVAILABLE

Subject Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Descript 729 p.
Alt author Andrews, J. Craig.
ISBN 9781133191421 (pbk.)
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