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Author Richardson, Brendan.
Title Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson.
Publication Info New York : Palgrave Macmillan, 2013.


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Descript xi, 184 p. : ill.
Contents Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms).
Note Unlimited number of concurrent users. UkHlHU
ISBN 9781137349101 (e-book)
 Click on the terms below to find similar items in the catalogue
Author Richardson, Brendan.
Subject Marketing -- Social aspects.
Branding (Marketing)
Consumer behavior.
Alt author ProQuest (Firm)
Descript xi, 184 p. : ill.
Contents Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms).
Note Unlimited number of concurrent users. UkHlHU
ISBN 9781137349101 (e-book)
Author Richardson, Brendan.
Subject Marketing -- Social aspects.
Branding (Marketing)
Consumer behavior.
Alt author ProQuest (Firm)

Subject Marketing -- Social aspects.
Branding (Marketing)
Consumer behavior.
Descript xi, 184 p. : ill.
Contents Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms).
Note Unlimited number of concurrent users. UkHlHU
Alt author ProQuest (Firm)
ISBN 9781137349101 (e-book)
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