Start Over Please hold this item Export MARC Display Return To Browse
 
     
Record: Previous Record Next Record
Author Belch, George E. (George Edward), 1951- author.
Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Publisher New York, NY : McGraw-Hill Education, [2018]
Copyright date ©2018
Edition 11e.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HF 5823 B4  4 WEEK LOAN  DUE 17-12-20

Descript 1 volume (various pagings) : illustrations (colour) ; 29 cm
Content text
still image
Media unmediated
Carrier volume
Edition 11e.
Note Previous edition: 2015.
ISBN 9781259548147 (hbk.) :
Click on the terms below to find similar items in the catalogue
Author Belch, George E. (George Edward), 1951- author.
Subject Communication in marketing.
Sales promotion.
Advertising.
Alt author Belch, Michael A., author.
Descript 1 volume (various pagings) : illustrations (colour) ; 29 cm
Content text
still image
Media unmediated
Carrier volume
Edition 11e.
Note Previous edition: 2015.
ISBN 9781259548147 (hbk.) :
Author Belch, George E. (George Edward), 1951- author.
Subject Communication in marketing.
Sales promotion.
Advertising.
Alt author Belch, Michael A., author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HF 5823 B4  4 WEEK LOAN  DUE 17-12-20

Subject Communication in marketing.
Sales promotion.
Advertising.
Descript 1 volume (various pagings) : illustrations (colour) ; 29 cm
Content text
still image
Media unmediated
Carrier volume
Note Previous edition: 2015.
Alt author Belch, Michael A., author.
ISBN 9781259548147 (hbk.) :

Links and services for this item: