LEADER 00000nam a2200481 i 4500 
001    BDZ0028534369 
003    StDuBDS 
005    20180625185307.0 
008    180625t20182018nyua   f b    001|0|eng|d 
020    9781259548147 (hbk.) : 
040    StDuBDS|beng|cStDuBDS|dStDuBDSZ|dUkPrAHLS|erda 
050  4 |fq|aHF 5823 B4 
082 04 659.1|223 
100 1  Belch, George E.|q(George Edward),|d1951-|eauthor. 
245 10 Advertising and promotion :|ban integrated marketing 
       communications perspective /|cGeorge E. Belch & Michael A.
       Belch. 
250    11e. 
264  1 New York, NY :|bMcGraw-Hill Education,|c[2018] 
264  4 |c©2018 
300    1 volume (various pagings) :|billustrations (colour) ;|c29
       cm 
336    text|2rdacontent 
336    still image|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
500    Previous edition: 2015. 
650  0 Communication in marketing. 
650  0 Sales promotion. 
650  0 Advertising. 
700 1  Belch, Michael A.,|eauthor. 
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