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Author Zeithaml, Valarie A., author.
Title Services marketing : integrating customer focus across the firm.
Publisher New York, NY : McGraw-Hill, [2024]
Copyright date ©2024
Edition Eighth edition / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende.
International student edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD9980.5 .Z45  7 DAYS  AVAILABLE
1 copy ordered for BJL on 27-04-2024.
Persistent link to this item
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Descript xxvi, 531 pages : illustrations ; 26 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Edition Eighth edition / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende.
International student edition.
ISBN 9781266287152
1266287159
 Click on the terms below to find similar items in the catalogue
Author Zeithaml, Valarie A., author.
Subject Service industries -- Marketing.
Customer services.
Alt author Bitner, Mary Jo, author.
Gremler, Dwayne D., author.
Mende, Martin, author.
Descript xxvi, 531 pages : illustrations ; 26 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Edition Eighth edition / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende.
International student edition.
ISBN 9781266287152
1266287159
Author Zeithaml, Valarie A., author.
Subject Service industries -- Marketing.
Customer services.
Alt author Bitner, Mary Jo, author.
Gremler, Dwayne D., author.
Mende, Martin, author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD9980.5 .Z45  7 DAYS  AVAILABLE
1 copy ordered for BJL on 27-04-2024.

Subject Service industries -- Marketing.
Customer services.
Descript xxvi, 531 pages : illustrations ; 26 cm
Content text txt
still image sti
Media unmediated n
Carrier volume nc
Alt author Bitner, Mary Jo, author.
Gremler, Dwayne D., author.
Mende, Martin, author.
ISBN 9781266287152
1266287159
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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Persistent link to this item
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