Descript |
xvii, 284 pages : illustrations, charts, graphs, tables ; 25 cm |
Content |
text txt |
Media |
unmediated n |
Carrier |
volume nc |
Edition |
Third Edition. |
Contents |
About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements. |
ISBN |
9781292017211 |
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