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Author Parente, Donald. author.
Title Advertising campaign strategy : a guide to marketing communication plans.
Publisher Australia : Cengage Learning, [2015]
Copyright date ©2015
Edition Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.



Descript xxiii, 401 pages : illustrations.
Content text
Media computer
Carrier online resource
Edition Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
Note Includes index.
1 concurrent user. UkHlHU
ISBN 9781305445123 (e-book)
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Author Parente, Donald. author.
Descript xxiii, 401 pages : illustrations.
Content text
Media computer
Carrier online resource
Edition Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
Note Includes index.
1 concurrent user. UkHlHU
ISBN 9781305445123 (e-book)
Author Parente, Donald. author.

Descript xxiii, 401 pages : illustrations.
Content text
Media computer
Carrier online resource
Note Includes index.
1 concurrent user. UkHlHU
ISBN 9781305445123 (e-book)

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