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KDL, Scarborough
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Record:
Author
Parente, Donald. author.
Title
Advertising campaign strategy : a guide to marketing communication plans.
Publisher
Australia : Cengage Learning, [2015]
Copyright date
©2015
Edition
Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
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Descript
xxiii, 401 pages : illustrations.
Content
text
Media
computer
Carrier
online resource
Edition
Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
Note
Includes index.
1 concurrent user. UkHlHU
ISBN
9781305445123 (e-book)
Click on the terms below to find similar items in the catalogue
Author
Parente, Donald. author.
Descript
xxiii, 401 pages : illustrations.
Content
text
Media
computer
Carrier
online resource
Edition
Fifth edition / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
Note
Includes index.
1 concurrent user. UkHlHU
ISBN
9781305445123 (e-book)
Author
Parente, Donald. author.
Descript
xxiii, 401 pages : illustrations.
Content
text
Media
computer
Carrier
online resource
Note
Includes index.
1 concurrent user. UkHlHU
ISBN
9781305445123 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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