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Author Barker, Melissa S.
Title Social media marketing : a strategic approach.
Publication Info Australia : Cengage Learning, [2017]
Edition Second edition / Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  DUE 06-12-20
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  AVAILABLE
2 copies being processed for BJL.

Descript 330 pages : illustrations (colour) ; 28 cm
Edition Second edition / Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay.
Note Previous edition: 2013.
Contents 1. The Role of Social Media Marketing. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for SMM. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Discussion, News, Social Bookmarking, and Q&A sites. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the Social Media Marketing Effort. 15. Social Media Marketing Plan. Appendix: XYZ Coffee Company Social Media Marketing Plan.
ISBN 9781305502758 (pbk.) :
Click on the terms below to find similar items in the catalogue
Author Barker, Melissa S.
Subject Viral marketing.
Social media.
Alt author Barker, Donald, 1953-
Bormann, Nicholas F.
Roberts, Mary Lou.
Zahay, Debra L.
Descript 330 pages : illustrations (colour) ; 28 cm
Edition Second edition / Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay.
Note Previous edition: 2013.
Contents 1. The Role of Social Media Marketing. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for SMM. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Discussion, News, Social Bookmarking, and Q&A sites. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the Social Media Marketing Effort. 15. Social Media Marketing Plan. Appendix: XYZ Coffee Company Social Media Marketing Plan.
ISBN 9781305502758 (pbk.) :
Author Barker, Melissa S.
Subject Viral marketing.
Social media.
Alt author Barker, Donald, 1953-
Bormann, Nicholas F.
Roberts, Mary Lou.
Zahay, Debra L.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  DUE 06-12-20
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.1265 B2  7 DAYS  AVAILABLE
2 copies being processed for BJL.

Subject Viral marketing.
Social media.
Descript 330 pages : illustrations (colour) ; 28 cm
Note Previous edition: 2013.
Contents 1. The Role of Social Media Marketing. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for SMM. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Discussion, News, Social Bookmarking, and Q&A sites. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the Social Media Marketing Effort. 15. Social Media Marketing Plan. Appendix: XYZ Coffee Company Social Media Marketing Plan.
Alt author Barker, Donald, 1953-
Bormann, Nicholas F.
Roberts, Mary Lou.
Zahay, Debra L.
ISBN 9781305502758 (pbk.) :

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