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Author O'Guinn, Thomas C.
Title Advertising and integrated brand promotion.
Publisher Australia : Cengage, [2019]
©2019
Edition Eighth edition / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik.


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Descript xxiii, 425 pages : illustrations (black and white, and colour)
Content text
still image
Media computer
Carrier online resource
Edition Eighth edition / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik.
Note Previous edition: 2015.
3 concurrent users. UkHlHU
ISBN 9781337514231 (e-book)
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Author O'Guinn, Thomas C.
Subject Advertising.
Alt author Allen, Chris T.
Scheinbaum, Angeline Close.
Semenik, Richard J.
Descript xxiii, 425 pages : illustrations (black and white, and colour)
Content text
still image
Media computer
Carrier online resource
Edition Eighth edition / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik.
Note Previous edition: 2015.
3 concurrent users. UkHlHU
ISBN 9781337514231 (e-book)
Author O'Guinn, Thomas C.
Subject Advertising.
Alt author Allen, Chris T.
Scheinbaum, Angeline Close.
Semenik, Richard J.

Subject Advertising.
Descript xxiii, 425 pages : illustrations (black and white, and colour)
Content text
still image
Media computer
Carrier online resource
Note Previous edition: 2015.
3 concurrent users. UkHlHU
Alt author Allen, Chris T.
Scheinbaum, Angeline Close.
Semenik, Richard J.
ISBN 9781337514231 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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