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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Armstrong, Jon Scott, 1937- author.
Title
Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Gerry Lukeman and Sandeep Patnaik.
Publisher
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2010.
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LOCATION
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LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5823 .A76 2010
4 WEEK LOAN
AVAILABLE
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Descript
xii, 386 pages : illustrations ; 25 cm
Content
text txt
Media
unmediated n
Carrier
volume nc
ISBN
9781349511891
1349511897
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Author
Armstrong, Jon Scott, 1937- author.
Subject
Advertising.
Alt author
Lukeman, Gerry, author.
Patnaik, Sandeep, author.
Descript
xii, 386 pages : illustrations ; 25 cm
Content
text txt
Media
unmediated n
Carrier
volume nc
ISBN
9781349511891
1349511897
Author
Armstrong, Jon Scott, 1937- author.
Subject
Advertising.
Alt author
Lukeman, Gerry, author.
Patnaik, Sandeep, author.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF5823 .A76 2010
4 WEEK LOAN
AVAILABLE
Subject
Advertising.
Descript
xii, 386 pages : illustrations ; 25 cm
Content
text txt
Media
unmediated n
Carrier
volume nc
Alt author
Lukeman, Gerry, author.
Patnaik, Sandeep, author.
ISBN
9781349511891
1349511897
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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