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Author Ellson, Tony, 1953-
Title Culture and positioning as determinant strategy : personality and the business organization.
Alternative Title Personality and the business organization
Publication Info Basingstoke : Palgrave Macmillan, 2004.


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Descript 270p.
ISBN 1403917515
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Author Ellson, Tony, 1953-
Subject Marketing -- Management.
Corporate culture.
Communication in marketing.
Customer relations.
Target marketing.
Market segmentation.
Alternative Title Personality and the business organization
Descript 270p.
ISBN 1403917515
Author Ellson, Tony, 1953-
Subject Marketing -- Management.
Corporate culture.
Communication in marketing.
Customer relations.
Target marketing.
Market segmentation.
Alternative Title Personality and the business organization
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 E4  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Corporate culture.
Communication in marketing.
Customer relations.
Target marketing.
Market segmentation.
Descript 270p.
ISBN 1403917515
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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