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Author Coulter, Natalie, 1971-
Title Tweening the girl : the crystallization of the tween market / Natalie Coulter.
Publisher New York : Peter Lang, 2014.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HC 79 C6 C8  8 WEEK LOAN  AVAILABLE

Descript 191 pages
Content text
Media unmediated
Carrier volume
Contents Introduction -- "Discovering" the tween -- Girls just wanna have fun -- Selling the in between -- Momma's little shoppers : upaging the child -- Selling cool : downaging the teen -- Conclusion -- References.
ISBN 9781433121753 (pbk.)
9781433121760 (hardcover)
Click on the terms below to find similar items in the catalogue
Author Coulter, Natalie, 1971-
Series Mediated youth ; v.20
Subject Teenage consumers.
Consumer behaviour.
Branding (Marketing)
Descript 191 pages
Content text
Media unmediated
Carrier volume
Contents Introduction -- "Discovering" the tween -- Girls just wanna have fun -- Selling the in between -- Momma's little shoppers : upaging the child -- Selling cool : downaging the teen -- Conclusion -- References.
ISBN 9781433121753 (pbk.)
9781433121760 (hardcover)
Author Coulter, Natalie, 1971-
Series Mediated youth ; v.20
Subject Teenage consumers.
Consumer behaviour.
Branding (Marketing)
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HC 79 C6 C8  8 WEEK LOAN  AVAILABLE

Subject Teenage consumers.
Consumer behaviour.
Branding (Marketing)
Descript 191 pages
Content text
Media unmediated
Carrier volume
Contents Introduction -- "Discovering" the tween -- Girls just wanna have fun -- Selling the in between -- Momma's little shoppers : upaging the child -- Selling cool : downaging the teen -- Conclusion -- References.
ISBN 9781433121753 (pbk.)
9781433121760 (hardcover)

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