LEADER 00000nam 2200000 a 4500
001 9781605660745
003 UkHlHU
020 9781605660745|q(hbk.)
040 UkHlHU
050 4 |fq|aHF 5415.1265 H2
245 00 Handbook of research on mobile marketing management /|cKey
Pousttchi and Dietmar G. Wiedemann [editors].
260 Hershey, Pa. :|bBusiness Science Reference,|c2010.
300 548p.
650 0 Telemarketing.
650 0 Text messages (Telephone systems)
650 0 Internet marketing.
650 0 Internet advertising.
650 0 Cell phones.
700 1 Pousttchi, Key,|d1970-
700 1 Wiedemann, Dietmar. G.,|d1977-
|